I find myself in the very strange position of discovering a 'must see' TV programme on ITV1. I know many already watch it, but Harry Hill's TV Burp is a perfectly pitched half hour of TV - mocking trashy TV but deep down loving it.
Interestingly, although it gets massive viewing figures, there was not a single paid-for ad in the mid show break this past Saturday. Are things really that bad at ITV, or do they just not know the programme's audience??
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